Celebrity Advertisements
Consumers like to buy products that are trendy and in style. this is the reason why many, if not all, advertisers use a celebrity to persuade someone to buy a certain product.Sue Jozui argues that this kind of advertising is “misleading” to the audience; however, this statement is false. Jozui’s decision to boycott this kind of marketing is over-dramatic and unnecessary. Many times in commercials or banners, a famous athlete eats a specific brand of food telling people to try it out. This kind of advertising shouldn’t affect the customer’s decision whether to buy or not buy the product. Everyone has their own mind and choice.
No one is being forced to buy something when something is being advertised. “...insults the intelligence of the audience,” Jozui said. She claims that celebrities decision to use a product messes with the audience’s intelligence, but this is never true. Every store you walk into, there will always be a good looking celebrity advertising a product. For example, Ellen Degeneres, a well-known talk show host, advertised the makeup brand called Covergirl. Although this had a huge impact in the company’s profit, it was the user’s decision to purchase the makeup. People are smart enough to make their own decisions and not follow everything they see.
Advertisers often use the testimony of a celebrity to support a claim. A Jozui says "Am i going to buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one?" If the advertisement seems so like a set-up, the audience will catch on. People know that advertising is just business for a celebrity. The goal is to get the consumers interested in the product, not to mislead them. The main reason why celebrities are promoting the product is because they are trying to make the advertisement interesting and modern.
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